Lo and No Beverage Summit 2021 USA

Grow your business and boost ROI by building on great taste and experience

Download the agenda
Virtual Summit | CST TimeZone
22-24 June, 2021

“Consumer drinking habits are changing, with an increased focus on premiumisation and heritage. As consumers grow more confident and their repertoires become broader, it is no longer appropriate to look at drink categories in isolation. To unlock true value, we must identify where and how consumers want to enjoy drinks and ensure there is always a relevant offer for them.”

Madeleine Bedford, Senior Customer Category Manager, Diageo

“The Lo & No Summit was a fantastic event which brought together the leaders and innovators in this exciting and rapidly evolving category. I would highly recommend anyone interested in this space to attend.”

Stephan Dillon, Managing Director, RTM Beverages

Why Attend

While for many it has felt like the world has stood still, the adult beverage category has continued to grow! Forbes reported a 44% increase in non-alcoholic beer purchases in May 2020 compared to the previous year. With the launch of Gordon’s 00 and Heinekens Desperados Virgin 0.0%, low and no alcohol options are more varied than ever and are coming to the fore.

The Lo & No Beverage Summit: North America, June 22-24 returns virtually for 2021 to bring you the unlimited networking opportunities and lively discussions with multinational alcohol and soft drinks brands who are venturing into Low & No, as well as innovative start-ups, active beverage investors, buyers, ecommerce providers, logistics and service providers across North America.

 Our focus this year include building successful partnerships for business growth and finance and distribution for low and no brands to allow your brand to scale. Discover how consumer behavior is evolving, the importance of integrating sustainability as a value and where Low & No brands fit into the health and function drinks category.

150+
Delegates
30+
Speakers
6+
Hours of Networking
1
Must Attend Event

Lo & No Beverage Summit: Webinar Series

2020 ATTENDEES

Who Will Be There

40%
Start-ups and Mid Tier Independent Brands
20%
Multinational Soft Drinks Providers
20%
Multinational Alcoholic Drinks Providers
5%
Venture Capital Firms
5%
On trade
5%
Off trade
5%
E-commerce and Logistics Companies

Start-ups and Mid Tier Independent Brands

Multinational Soft Drinks Providers

Multinational Alcoholic Drinks Providers

Venture Capital Firms

On trade

Off trade

E-commerce and Logistics Companies

PARTNERS

Gold Partner

Silver Partner

Media Partners

Speakers

 

Mark Livings

CEO
Lyre's

Mark Livings

CEO
Lyre's

Mark Livings

CEO
Lyre's
 

Ana Henriques

Global Vice President, Non-Alcoholic Beverages
AB InBev

Ana Henriques

Global Vice President, Non-Alcoholic Beverages
AB InBev

Ana Henriques

Global Vice President, Non-Alcoholic Beverages
AB InBev
 

Danny Stepper

CEO
L.A. Libations

Danny Stepper

CEO
L.A. Libations

Danny Stepper

CEO
L.A. Libations
 

Lorelei Bandrovschi

Owner
Listen Bar

Lorelei Bandrovschi

Owner
Listen Bar

Lorelei Bandrovschi

Owner
Listen Bar
 

Laura Lashley

National Education manager
Seedlip

Laura Lashley

National Education manager
Seedlip

Laura Lashley

National Education manager
Seedlip
 

Jake Hegeman

Assistant General Counsel, Legal and Regulatory Affairs
Wine and Spirits Wholesalers of America

Jake Hegeman

Assistant General Counsel, Legal and Regulatory Affairs
Wine and Spirits Wholesalers of America

Jake Hegeman

Assistant General Counsel, Legal and Regulatory Affairs
Wine and Spirits Wholesalers of America
 

Laura Schulman

Co-Founder
Crave It PR

I love the food world. All of it. I love the passionate people who put their hearts and souls into building brands. The immense talent I get to know and work with – industry veterans, dietitians, chefs, start-ups, non-profits – and individuals who have a common interest in creating a more exciting, more diverse and more sustainable food system for the future.

Laura Schulman

Co-Founder
Crave It PR

Laura Schulman

Co-Founder
Crave It PR

I love the food world. All of it. I love the passionate people who put their hearts and souls into building brands. The immense talent I get to know and work with – industry veterans, dietitians, chefs, start-ups, non-profits – and individuals who have a common interest in creating a more exciting, more diverse and more sustainable food system for the future.

I have spent more than two decades in this world, and where I am today is truly the best part of the journey. I started my own firm in 2019 with the goal of doing what I do best, enjoying my work and making an impact. I learned so much working at the best global PR firms in the world (Weber Shandwick, Edelman, Burson Marsteller) on best-in-class clients including PepsiCo, Quaker, Campbell Soup Company, Oreo, Kraft, ADM, Cherry Marketing Institute and National Confectioners Association. And, it’s how I met my co-founder Etienne Hernandez – Medina who I’m proud to be partnering with on food forward work.

In my most recent role as an SVP, Partner at FleishmanHillard, I built and ran the Chicago office’s multi-million-dollar Food & Nutrition practice from the ground up. I started Food Futures Strategies. Now it was time to build something of my own. I created Crave It PR with my co-founder, colleague and friend Etienne Hernandez-Medina, the CEO of H+M Communications, to put game-changing brands front and center in today’s food culture, and grow their relevance and revenue in new, exciting ways.

 

Sarah Sisisky

Director, Client Development
Park Street

Sarah Sisisky

Director, Client Development
Park Street

Sarah Sisisky

Director, Client Development
Park Street
 

Renata Bergman

Global Lead Health and Wellness Beverages
ZX Ventures

Renata Bergman

Global Lead Health and Wellness Beverages
ZX Ventures

Renata Bergman

Global Lead Health and Wellness Beverages
ZX Ventures
 

Bill Shufelt

CEO & Co-Founder
Athletic Brewing Company

Bill Shufelt

CEO & Co-Founder
Athletic Brewing Company

Bill Shufelt

CEO & Co-Founder
Athletic Brewing Company
 

Craig Hutchison

Founder and Managing Director
CEDER’S

Craig Hutchison

Founder and Managing Director
CEDER’S

Craig Hutchison

Founder and Managing Director
CEDER’S
 

Josh Carlos

US VP West
Lyre’s

Josh Carlos

US VP West
Lyre’s

Josh Carlos

US VP West
Lyre’s
 

Trudy Thomas

Director of Food & Beverage
Gaylord Opryland Hotel

Trudy Thomas

Director of Food & Beverage
Gaylord Opryland Hotel

Trudy Thomas

Director of Food & Beverage
Gaylord Opryland Hotel
 

Mathilde Boulachin

CEO and Owner
Domaines Pierre Chavin

Mathilde Boulachin

CEO and Owner
Domaines Pierre Chavin

Mathilde Boulachin

CEO and Owner
Domaines Pierre Chavin
 

James Kindred

Co-Founder
Big Drop Brewing

James Kindred

Co-Founder
Big Drop Brewing

James Kindred

Co-Founder
Big Drop Brewing
 

Chris Olson

Writer

Chris Olson

Writer

Chris Olson

Writer
 

Camille Vidal

Founder
La Maison Wellness

Camille Vidal

Founder
La Maison Wellness

Camille Vidal

Founder
La Maison Wellness
 

Zoey Henderson

Founder
Fungtn

Zoey Henderson

Founder
Fungtn

Zoey Henderson

Founder
Fungtn
 

Tom Britz

President/ CEO
Glacier Hops Ranch

A career business development professional, Tom is the Founder and CEO of Glacier Hops Ranch, which pioneered Hopzoil® back in 2015.  Tom previously held senior management positions in the U.S. ski resort industry in Vail, Colorado as well as in the payments industry.

A hop-industry insider, Tom was the first-ever national At-Large Director of the Hop Growers of America (HGA) and was subsequently appointed as National Chairman of the HGA’s Small Grower Council.  

Now living in the shadow of Glacier National Park, Tom and his team call Whitefish, Montana home.

Tom Britz

President/ CEO
Glacier Hops Ranch

Tom Britz

President/ CEO
Glacier Hops Ranch

A career business development professional, Tom is the Founder and CEO of Glacier Hops Ranch, which pioneered Hopzoil® back in 2015.  Tom previously held senior management positions in the U.S. ski resort industry in Vail, Colorado as well as in the payments industry.

A hop-industry insider, Tom was the first-ever national At-Large Director of the Hop Growers of America (HGA) and was subsequently appointed as National Chairman of the HGA’s Small Grower Council.  

Now living in the shadow of Glacier National Park, Tom and his team call Whitefish, Montana home.

 

Charlotte Catignani

Lead Category Manager
Treatt

Charlotte Catignani

Lead Category Manager
Treatt

Charlotte Catignani

Lead Category Manager
Treatt
 

Brandy Rand

COO
The IWSR

Brandy Rand is the Chief Operating Officer, Americas for the IWSR Drinks Market Analysis, the leading source of global beverage alcohol data and trends from across 157 countries, including market forecasts. As COO, Brandy oversees demand generation and strategy for North America, Canada and the Caribbean region.

Brandy Rand

COO
The IWSR

Brandy Rand

COO
The IWSR

Brandy Rand is the Chief Operating Officer, Americas for the IWSR Drinks Market Analysis, the leading source of global beverage alcohol data and trends from across 157 countries, including market forecasts. As COO, Brandy oversees demand generation and strategy for North America, Canada and the Caribbean region.

Brandy joined the IWSR after 18 years of management experience in the beverage alcohol industry, with previous positions at Allied Domecq Spirits & Wines, William Grant & Sons, and Bacardi Limited. In these roles, she worked across multiple markets, covering brand commercial strategy, trade marketing, consumer engagement and product innovation. Brandy also ran her own consulting practice for many years, specializing in brand-building for media and consumer packaged goods, with clients such as Anheuser-Busch, Ritz Carlton, Beam Suntory and Bowers & Wilkins.

Brandy writes extensively about beverage alcohol in both national and trade publications. She sits on the advisory board of Vinexpo New York and is a frequent speaker at industry conferences, including National Beverage Alcohol Control Association, Wine and Spirits/Beer Business Summit, Bar Convent, Brewer’s Association and BevNet. She holds a B.A. in anthropology from Tufts University and has done graduate studies in literature at Harvard University.

 

Heidi Dillon Otto

Portfolio Director, Non-Alcoholic Lead north America
Distill Ventures

Heidi Dillon Otto

Portfolio Director, Non-Alcoholic Lead north America
Distill Ventures

Heidi Dillon Otto

Portfolio Director, Non-Alcoholic Lead north America
Distill Ventures
 

Emily Pennington

Manager, Content & Education, Client Development
Park Street

Emily Pennington is Manager, Content & Education at Park Street, a provider of productivity-enhancing and cost-saving back-office solutions, advisory services, working capital, compliance management, export solutions, integrated accounting, and human resources management solutions to more than 16,000 alcoholic beverage brands from the U.S. and around the world.  The company’s clients range from entrepreneurs to multi-brand global suppliers, and include craft distillers, centuries-old family businesses, award-winning wineries, innovation brands, and more.  Formerly, Ms.

Emily Pennington

Manager, Content & Education, Client Development
Park Street

Emily Pennington

Manager, Content & Education, Client Development
Park Street

Emily Pennington is Manager, Content & Education at Park Street, a provider of productivity-enhancing and cost-saving back-office solutions, advisory services, working capital, compliance management, export solutions, integrated accounting, and human resources management solutions to more than 16,000 alcoholic beverage brands from the U.S. and around the world.  The company’s clients range from entrepreneurs to multi-brand global suppliers, and include craft distillers, centuries-old family businesses, award-winning wineries, innovation brands, and more.  Formerly, Ms. Pennington was the Managing Editor for industry trade publication Wine & Spirits Daily, where she reported on breaking news, industry trends and conducted in-depth interviews with executives in the beverage alcohol space for eight years.

 

Ioana Tanasa

Head of Marketing & Innovation, Non-Alcoholic Beverages (Global)
ABinBev

Ioana Tanasa (pronouns she/her) is currently Senior Marketing Director in the Global Non-Alcoholic Beverage Unit (NABev), part of the ABInbev. In her role she is leading and supporting marketing and innovation efforts across multiple beverage brands distributed across the Americas, Africa, China, and the United Kingdom. Prior to this role she was the Senior Innovation Director in the global team driving the Global Innovation agenda for the ABI Global Beer Brands (Budweiser, Corona & Stella Artois).

Ioana Tanasa

Head of Marketing & Innovation, Non-Alcoholic Beverages (Global)
ABinBev

Ioana Tanasa

Head of Marketing & Innovation, Non-Alcoholic Beverages (Global)
ABinBev

Ioana Tanasa (pronouns she/her) is currently Senior Marketing Director in the Global Non-Alcoholic Beverage Unit (NABev), part of the ABInbev. In her role she is leading and supporting marketing and innovation efforts across multiple beverage brands distributed across the Americas, Africa, China, and the United Kingdom. Prior to this role she was the Senior Innovation Director in the global team driving the Global Innovation agenda for the ABI Global Beer Brands (Budweiser, Corona & Stella Artois). She started her career in P&G and spent almost a decade working on several categories, as well as building a strong brand marketing & commercial background. Originally from Romania, she holds a B.A in Marketing (Bucharest) as well as an Ashridge Business School Leadership/Management certification. In her free time, she likes to paint, travel, bake, and spend time with family.

 

Milan Martin

Founder & CEO
The Free Spirits Company LLC

Milan is a creative business executive with a history of driving growth and success in both large enterprise and entrepreneurial environments. For the past decade, Milan has held executive-level positions across three continents, leading both Fortune 50 and growth brands.

Milan Martin

Founder & CEO
The Free Spirits Company LLC

Milan Martin

Founder & CEO
The Free Spirits Company LLC

Milan is a creative business executive with a history of driving growth and success in both large enterprise and entrepreneurial environments. For the past decade, Milan has held executive-level positions across three continents, leading both Fortune 50 and growth brands.

In 2020, Milan founded The Free Spirits Company and is currently the CEO of the organization. Working with a talented team of multi-disciplinary professionals, Milan is dedicated to changing drinking culture by offering people better “no and low alcohol” options when ‘drinking’. Free Spirits is one of the leading brands in a quickly growing category and is poised to continue to innovate and expand rapidly across markets.

Prior to Free Spirits, Milan led Grey Advertising through a significant turn-around and to the most successful time in its history. Under Milan’s leadership, Grey San Francisco was recognized as one of the fastest growing, most creatively awarded agencies on the West Coast. Taking home top honors at festivals including Effies, Cannes, OneShows and D&AD, in addition to the business results achieved for Grey’s clients were all factors in the Agency being named as Global Agency of the Year three years running.

Earlier in his career, Milan spent over a decade at Ogilvy & Mather in both London and New York City, later joining a digital agency as Chief Strategist where he also orchestrated the sale of the company to a publicly traded organization.

A native of the East Coast, Milan now lives with his family in Mill Valley, California where he plays drums (serviceably) in a neighborhood dad band called “The Sofa Kings”.

 

Matt Withington

Brand Director
Boston Beer Co.

Matt Withington is the Marketing Director of Samuel Adams, responsible for brand strategy, communications, and portfolio development. Matt began his career at the Boston Beer Company in 2017, leading the Angry Orchard Hard Cider brand, and has spent more than 15 years in food and beverage as both a marketer and an operator. He and his wife Kayleigh live in Newburyport, MA and are avid travelers.

Matt Withington

Brand Director
Boston Beer Co.

Matt Withington

Brand Director
Boston Beer Co.

Matt Withington is the Marketing Director of Samuel Adams, responsible for brand strategy, communications, and portfolio development. Matt began his career at the Boston Beer Company in 2017, leading the Angry Orchard Hard Cider brand, and has spent more than 15 years in food and beverage as both a marketer and an operator. He and his wife Kayleigh live in Newburyport, MA and are avid travelers.

 

Marcos Salazar

Founder
For All Drinks

Marcos Salazar is the founder of For All Drinks (https://foralldrinks.com), a social impact company helping people discover delicious non-alcoholic drinks for leading a fun, healthy, and inclusive lifestyle through events, community, and the top rated For All Drinks podcast. Marcos also launched the first Dry January Festival in 2021 (http://www.dryjanuaryfestival.com) to help non-alcoholic beverage brands connect with U.S. Dry January participants.

Marcos Salazar

Founder
For All Drinks

Marcos Salazar

Founder
For All Drinks

Marcos Salazar is the founder of For All Drinks (https://foralldrinks.com), a social impact company helping people discover delicious non-alcoholic drinks for leading a fun, healthy, and inclusive lifestyle through events, community, and the top rated For All Drinks podcast. Marcos also launched the first Dry January Festival in 2021 (http://www.dryjanuaryfestival.com) to help non-alcoholic beverage brands connect with U.S. Dry January participants. Marcos is also Co-founder + CEO of Be Social Change where he’s built the largest social impact community in New York City.

 

Allison James

Insight Director
Black Swan Data

Allison James

Insight Director
Black Swan Data

Allison James

Insight Director
Black Swan Data
 

Ian Burst

Client Partnerships Director
Black Swan Data

Ian Burst

Client Partnerships Director
Black Swan Data

Ian Burst

Client Partnerships Director
Black Swan Data
 

Paul Tecker

Founder & CEO
H2OPS

Paul’s career began in retail marketing as a Category Manager / Buyer for alcoholic and non-alcoholic beverages at a major convenience store chain.  He then moved to the brand side as a Brand Manager for Hansen’s - Monster Beverage Company.  After Hansen’s was sold to Coca-Cola, Paul acted as a consultant to natural and organic beverage companies and personally launched H2OPS Sparkling Hop Water, a zero alcohol, unsweetened, refreshing hoppy alternative to beer.  This innovation won the Beverage Innovation of the Year award from Beverage Industry Magazine and is growing rapidly in the US. 

Paul Tecker

Founder & CEO
H2OPS

Paul Tecker

Founder & CEO
H2OPS

Paul’s career began in retail marketing as a Category Manager / Buyer for alcoholic and non-alcoholic beverages at a major convenience store chain.  He then moved to the brand side as a Brand Manager for Hansen’s - Monster Beverage Company.  After Hansen’s was sold to Coca-Cola, Paul acted as a consultant to natural and organic beverage companies and personally launched H2OPS Sparkling Hop Water, a zero alcohol, unsweetened, refreshing hoppy alternative to beer.  This innovation won the Beverage Innovation of the Year award from Beverage Industry Magazine and is growing rapidly in the US.          

 

Michael Hermann

VP of Sales
Allied Beverage Group

 Mike joined Allied Beverage Group in March 2017 as Vice President of Sales where he currently manages two divisions. Just completing his first year at the company, Mike has shown a great aptitude for thinking strategically. In his new role Mike will lead our Marketing Department overseeing the company’s Portfolio Managers, Ambassadors, and Trade Marketing disciplines. These will include implementing supplier driven route to market initiatives as well as company generated ones.

Michael Hermann

VP of Sales
Allied Beverage Group

Michael Hermann

VP of Sales
Allied Beverage Group

 Mike joined Allied Beverage Group in March 2017 as Vice President of Sales where he currently manages two divisions. Just completing his first year at the company, Mike has shown a great aptitude for thinking strategically. In his new role Mike will lead our Marketing Department overseeing the company’s Portfolio Managers, Ambassadors, and Trade Marketing disciplines. These will include implementing supplier driven route to market initiatives as well as company generated ones.

Prior to joining the company, Mike the past eight years at Pernod Ricard as the National Vice President of Sales for the Wine & Champagne Division. Mike also spent time with Pernod Ricard Spirits team as a Business Unit Director.

He also has held various roles throughout the country with a multitude of responsibilities for companies such as E&J Gallo, Johnson Brothers, Glazers and Premier Beverage.

Mike resides in Middletown, NJ.

DOWNLOAD THE AGENDA

Take a look at the 2021 agenda for the Lo & No Beverage Summit: North America 

Key agenda highlights include: 

  • Strategize: Understand how the increase in well being awareness has driven consumer behavior towards the low and no market and more mindful drinking, and how you can incorporate consumer demand into your business.

  • Innovate: Discover the possibilities available to you in the space, from ingredient technology advancements to CBD and functional drinks

  • Collaborate: Establish partnerships with those best-placed to help you grow, whether they're investors looking to expand their portfolio, big companies seeking out the disruptive brands, or service providers at the forefront of ingenuity

Download the latest agenda here and opt-in to hear from the latest news, insights and events in the Low and No Category 

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Download the Lo & No Beverage Summit: North America 2021 agenda

The Virtual Experience

Top 10 benefits

- Tailor Your Agenda 

- More Audience Participation

- Improved Audience Visibility 

- On-Demand Content

- High Quality Speakers 

- More Networking Opportunities 

- Save Time & Money 

- Increased Content 

- More insights 

- Business Development Opportunities - Talk to our team to find out out more [email protected].

Platform Preview

2019 Highlights

Lo & No Beverage Summit 2019 highlight images

Guesting Application

We are offering a limited number of complimentary guest passes to attend the Lo&No Beverage Summit: North America. These passes will be distributed on a first come, first serve basis.

Please fill in the application below, to apply for your complimentary pass. We will be in touch with your ticket should you meet our guest criteria.

APPLY HERE

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